12 September 2006

For the Love of Time

I heard an interesting little blip on a Christian radio station the other day. It has stuck with me for some reason. The DJ was talking about the gas prices in our area and discussing where we could find some of the cheapest prices. He said that in his neighborhood there were two gas stations right across the street from each other.

However, one of the stations was selling gas for 11 cents cheaper than its across-the-street competitor. Even thinking as he pulled into the station with the cheaper price, what was the catch? He soon found out.

It took him about 9 minutes to pump a half tank of gas. The tanks were so slow for some reason. Then he made this comment: "My time is really important. Next time I think I will just pay the 11 cents extra so that I can get on with my day!"

This way of thinking that is unfortunately prevalent in our society is what is killing us financially. The price of almost everything has gone up drastically because companies and businesses know that it is no longer money that we are saving -- it is TIME.

So it has come to that. Our American society is under the bondage of time! Anything that saves time must be worth it. Now, I'm not saying that I do not like to save time or that I'm not running behind some days. But my dollar is still very precious to me and personally, I would have paid for the cheaper gas and took the extra 9 minutes.

But, I realize, that I am probably in the minority these days.

No comments: